TL/ BRIEF

TL/ BRIEF

TL / BRIEF arises from the need to explore the spatial ingredients that enhance a radical learning experience such as LEINN (degree in leadership, innovation and entrepreneurship) and MASTERYOURSEF / en 6 key points:
> BRAND CONCEPT: TEAMLABS / was brought up in prototyping culture and its brand has been designed with this genetics. The challenge now is to create a space from the same brand roots.
> INSPIRING REFERENCES: Architecture is nourished by other disciplines. We rely on Italo Calvino’s “SIX PROPOSALS FOR THE NEXT MILLENNIUM” to talk about the characteristics that should define future learning spaces.
> BRAND CHALLENGES. We set 6 CHALLENGES starting from 3 KEY PREMISES: SPACE + LEARNING + USER.
> NEEDS. TEAMLABS / has to be MORE than an educational space, it has to be a COEXISTENCE of EXPERIENCES.
> GUIDE or RECOMMENDATIONS. how the content of the experiences has to be, obtaining a BRIEF scalable to any other space challenge.
> CONCEPT PROPOSAL. The proposal is based on the culture of prototyping to establish materials, textures, actions, etc …

  • Location: Basecamp TeamLabs/ Madrid http://www.teamlabs.es/en
  • Date: 2016
  • Concept: Spatial ingredients to strenghthen learning experiences.

    Research and design: Elena Gómez

    Production: Elena Gómez

    Support and Brand inspiration: Ed Zunini

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  • TL/ BRIEF
  • TL/ BRIEF
  • TL/ BRIEF
  • TL/ BRIEF
  • TL/ BRIEF